![]() The most common fonts include Arial, Verdana, Helvetica, Courier, and Times New Roman.ĭeBroome's primary font: Proxima Nova Regular Sizeįont sizes should be specified for both print and digital use. This is because the font is not installed on the device or originates from an unfriendly source. Web safe default: a backup font that displays when a digital device doesn’t support the specified font.Secondary : a supplementary font to the primary font.Primary : the most recognizable and frequently used font.To add variation, a company may have a secondary typeface which is limited for distinct purposes or recipients. Therefore, it is vital to consider what typeface will be at the forefront of forming this image – primary font. Types of fontĪs noted, typography shapes a company’s personality. Either way, a company’s typeface is used for documentation and promotional purposes and in some cases, applied to a company’s logo. In opposition, a company may use a recognizable typeface that they believe carries established perceptions which they want to portray. For these reasons, a company may choose to create their own typeface. Through alphabetical letters, a company’s personality and values are conveyed. The art of typography plays a major role in a company’s identity. We hope to give you the tools to create a solid foundation for your brand style guidelines. In this series of Best practices: How to write company brand guidelines, deBroome will be sharing our expert knowledge of style guidelines – how to get started, what to include and questions to consider.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |